LA Times' Circulation: Sinks Like a Stone

[Don]

Originally Posted by DerailAmnesty.com

Two things:

1. A good portion of the dowturn in newspaper sales is a technology shift, rather than a demographic one. In contrast to 1990, the L.A. Times now offers it's content for free on the internet.

2. Keep in mind that the Times Mirror Co. (that owns the L.A. Times) also owns the daily periodical Hoy.

I agree that the technology shift is a factor in the declining fortunes of newspapers. Still, I would love to see the circulation figures for the last 20 years broken down on a zip code by zip code basis. I think it would be fascinating.